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Sodam Rebrand
Deliverables:
- Brand identity
- 2 Unique Packaging Designs
- Merchandise
- Social Media Graphics
- Flyer
Client Overview:
Sodam is a local Korean grocery store specializing in home-made side dishes (banchan) and entrees. Sodam has existed for a while in the East Bay area with a customer base primarily composed of an older demographic.
Target Demographic:
- Gen Z, Millenial
- Social Media shoppers
- Always hunting for new trends
Rebrand Goals:
- Stay recognizable
- Quirky, organic, legible
- Unify brand styles
Project Goal:
With this new branding project, Sodam’s owners wanted to appeal to a younger demographic and get more eyes on their social media in order to get more visibility for their event and product announcements. This is especially important since Sodam is a small business with only one location.
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