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Create It Factory Brand Redesign
Deliverables:
- Brand identity
- Social Media Graphics
- Brochure
Target Demographic:
- Children ages 5-12
- Gen Z and Millenial parents
Client Overview:
Create It Factory is a makerspace and event space for children and adults that hosts classes for 3d modeling, art, and robotics, helping to keep various forms of creativity active and flourishing in the East Bay community.
Rebrand Goals:
- Create a cohesive style across
advertising platforms
- Stay colorful and playful
Project Goal:
With this branding redesign project, we wanted to create a visual system that could translate an abstract concept — a child's growing mind - into an inviting and trustworthy brand experience. We created a new logo design, mascot, typography system and color palette to resonate with both children and their parents across all digital touchpoints.



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