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Oh Nuts Visual Design Campaign

Creating a visual design campaign for "Oh Nuts" trail mix is all about celebrating nature's bounty with vibrant and engaging imagery. The campaign should evoke the rustic charm of trail adventures, using earthy tones and natural textures to highlight the wholesome ingredients. I also incorporated playful graphics of nuts and dried fruits, emphasizing their energy-boosting benefits.

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Webpage copy.png
oh nuts shirt.jpg
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oh nuts branding board.png

Challenges and Learning Outcomes

There was a fine balance to strike between an overly campy (haha camp get it?) tone and a trustworthy, informative one. In the end, I included enough information about the product and its benefits while delivering an authentic and entertaining feel for the brand. 

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